A look back at the 2026 International Lingerie Show
In January 2026, Maison Lejaby was present at the Salon International de la Lingerie in Paris, a key event for industry professionals. Held from January 17 to 19, 2026, the event brought together major players in the lingerie sector to discuss the trends and innovations that will shape the coming season.
This edition marks a real turning point for the House, driven by renewed energy and a vision in full affirmation. This meeting was also an opportunity to present the new Autumn-Winter 2026 collection, designed in continuity with Maison Lejaby's expertise, while affirming a creative sensibility.
A key meeting that sets the tone
For nearly a century, Maison Lejaby cultivates exceptional corset-making expertise and a demanding vision of lingerie . The 2026 International Lingerie Show highlighted this continuity, while outlining an evolution in the way the brand tells its story, expresses itself and projects itself.
The House shared its vision of lingerie that is both elegant and expressive rooted in women's daily lives, while laying the first foundations of a image renewal expected to gradually assert itself throughout the year with ever more parts creative and alive.
A stand that attracted everyone's attention
For this edition, the Maison Lejaby stand was designed as a truly immersive experience, drawing its inspiration from the world of the Rock & Folk collection, whose spirit naturally permeated this presence throughout the event.
From the moment you enter, the color palette, dominated by shades of green and brown, set the tone: a warm and welcoming world, singular and welcoming designed like a jewel case.
This immersion extended into the details, and especially into the team outfits, designed as a natural extension of the stand. Hair accessories, scarves and pocket squares in prints from the new collections. They punctuated the silhouettes, reinforcing this overall coherence.
The decor combined a photobooth, of the musical instruments, a vinyl wall, of posters from the collection photoshoot and one comfortable furniture. Dark parquet flooring, evoking an interior "Just like home" reinforced this feeling of well-being and intimacy.
More than any single element, it was the overall atmosphere of the stand that made a lasting impression: a coherence between materials, colors, visuals and accessories, supported by a passionate team, driven by the desire to bring the Maison Lejaby universe to life.
Very positive feedback on the collections and the brand universe
Visitor feedback quickly confirmed the event's success.
“Many visitors congratulated us on the stand and the collection. We were often told that we felt a real turning point for the brand, and this in a very positive dynamic.” explains Marion PAILLET, head of communication and marketing at Maison Lejaby.
Collections, scenography, visuals and animations have contributed to strengthening the brand image and creating a strong link with visitors.
The year 2026 will be marked by a new impetus
This 2026 edition of the International Lingerie Show is part of a key milestone in the history of Maison Lejaby. More than a year of transition, it marks a time of structuring and momentum, driven by in-depth strategic work.
An essential preparation period, herald of ambitious projects who will come, very soon, to write the new chapters of a House in full evolution.
