Real women. Real voices. Unfiltered.
With VIVANTES, Maison Lejaby gives women a voice.
Four women, four personalities, four ways of telling what drives them, what excites them, what makes them feel alive. Music, confidence, body, small pleasures, everyday emotions... On camera, they spontaneously answer simple, intimate, and universal questions.
Short, sincere, and unadorned formats, which show women as they are: free, unique, multiple, alive.
A series that embodies our new brand platform VIVANTE and our conviction: to create lingerie designed for women, you must first and foremost start by listening to them.
VIVANTES - episode 1/4
First thing in the morning.
What makes us feel alive, from the moment we wake up?
With VIVANTES, Maison Lejaby gives women a voice. Without filters, without roles to play: simply their voices, their habits, their desires, and their way of being in the world.
Four women tell their stories and remind us of one essential thing: before creating for women, we must first listen to them.
ALIVE - episode 2/4
That's it.
Being alive also means knowing what you want. What you love. What defines you.
In this second episode of VIVANTES, four women speak with spontaneity and sincerity. Different, personal, sometimes unexpected answers — because there is no single way to be a woman.
That's it.
ALIVE - episode 3/4
All day.
A woman is never reduced to a single moment, a single facet, a single definition.
With VIVANTES, we wanted to capture these personalities in their most spontaneous form: their rhythms, their emotions, their contradictions, and everything that punctuates their daily lives.
Real, free, and multifaceted women. All day long.
VIVANTES - Episode 4/4
At full volume.
What if music could tell us something about ourselves?
For this final episode of VIVANTES, one voice stands out. She tells us about the place music holds in her life, her memories, and her emotions.
A portrait that echoes ROCK & FOLK, our Autumn-Winter 2026 collection, also designed to the rhythm of guitars, voices, and a certain idea of freedom.
Because there are a thousand ways to feel alive. This one is best listened to at full volume.