Valentine's Day: what if you celebrated self-love above all else?
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A story of love and freedom
Every year, Valentine's Day returns as an unmissable event inviting to celebrate love, but do you know where it comes from?
She is much older and more symbolic than one might imagine. This dates back to the 3rd century, in Rome. Valentine, a priest and later a bishop, is said to have defied Emperor Claudius II, who forbade marriage for soldiers, believing that single men made better fighters.
Valentine, however, continued to unite couples in secret, championing free, chosen, and sincere love. Arrested and condemned, he became a symbol of resistance and freedom of feeling. Over the centuries, this story has transformed into a celebration annual often reduced to a very standardized view of couples and romance.
Celebrating self-love, above all
Today is Valentine's Day however, it can be reinterpreted differently: as an invitation to celebrate all forms of love, including, and above all, that which one has for oneself. This is an opportunity to refocus on oneself, on one's body, one's desires and what makes us feel good.
Valentine's Day waits for no one. It invites us to choose ourselves fully, to inhabit our bodies without compromise, here and now, not later.
Whether the evening revolves around a TV series and some sushi, or a dinner at a restaurant with your partner or surrounded by your friends, the essential thing remains the same: to live in the moment according to your desires and to give yourself special attention.
Lingerie as a gesture for oneself
Learning to love and care for oneself also involves making everyday choices. Lingerie, being intimate and personal, then plays an essential role.
On Valentine's Day, lingerie can become much more than a simple detail: an intimate gesture. that is given to us or that we give ourselves, which accompanies the desires and mood of the moment. Whether it is bold, delicate or enveloping. It is also a gentle and personal way to celebrate one's body, according to one's own rules.
Our favorite gifts to give or to treat yourself to as a celebration?
-The Poésie line in Amor red. The Red is not a symbol reserved for seduction, it becomes a declaration to oneself. Embroidery delicate, elegant cuts and refined finishes: Poésie celebrates a soft sensuality.
- The Audace line designed for those who love strong lines and bold details, it plays with transparency and contrasts. Lingerie that says "I'm here", simply because you decided it should be.
- Bodysuits Songe and Nufit Garden: Worn as lingerie or as ready-to-wear clothing, they invite you to play with styles and uses. A powerful piece, which stands the test of time and remains a safe investment.
A Valentine's Day that reflects you
This Valentine's Day, there is nothing to prove, nothing to embody, nothing to justify. We are here to support you every step of the way, in everyday life as well as in the moments that truly matter to you.
So take advantage of this day to take care of yourself, whether with the or the people that you love, your loved ones or simply with yourself. Because ultimately, the most beautiful way to celebrate love is always the one that reflects who you are.
Our new products to treat yourself (or someone else) : here



