The history of red lingerie
From prohibition to self-affirmation
Red has always fascinated. The color of blood, the heart, and fire, it is imbued with a unique symbolic power. In many civilizations, it embodies life, passion, and protection. Long reserved for elites or sacred figures, red has never been a neutral color: it attracts, provokes, and asserts. For centuries, women's lingerie was designed to be discreet, almost understated. White and natural hues dominated, synonymous with purity and propriety. Red, considered too expressive, too sensual, remained on the margins, associated with scandal or transgression.
It was in the 20th century that everything changed. With the emancipation of women, red lingerie emerged from the shadows to become a symbol of personal power. It was no longer worn to be seen, but to be felt. It marked a turning point: that of an assertive femininity, aware of its sensuality and free from its conventions.
A multifaceted sensuality, never caricatured
Contrary to popular belief, red lingerie isn't just about seduction. Depending on its shade, fabric, and cut, it can be soft or magnetic, bold or delicate. Red tells a thousand stories: the story of desire, of course, but also of confidence, self-assurance, and self-love.
Today, wearing red is about asserting a personal sensuality, far removed from societal expectations. A sensuality that is experienced in intimacy, in detail, in comfort as much as in elegance.
Love: red as an emotion
It is within this powerful and symbolic heritage that Amor, our latest color, finds its place. A captivating red, conceived as a declaration, not shouted, but whispered to the skin. Neither too dark nor too bright, Amor captures the essence of red: warmth, intensity, emotion. It moves with you, reveals your silhouette, and celebrates a free, sensitive, and assertive femininity.
This shade is featured in two of the House's iconic lines: Poésie and Les Invisibles. In Poésie, it asserts its expressive and aesthetic dimension, highlighting the silhouette and complementing the body with elegance and intensity. The color becomes a visual signature, a confident presence that celebrates sensuality with refinement.
Les Invisibles, meanwhile, extends this emotion with a more intimate and everyday approach: the Amor red becomes a second skin, discreet to the eye but vibrant when worn. Together, these two lines offer a multifaceted vision of red, allowing for the creation of lingerie that is both visible and essential, designed to adapt to every moment of life, in a natural harmony. The pieces can be mixed and matched freely, inviting each woman to create her own balance.
What should I pair with Amor red?
Both bold and timeless, Amor red lends itself naturally to a variety of combinations. For a chic and sophisticated look, it pairs beautifully with neutral tones like black, ivory, or nude, which highlight its intensity without ever overpowering it. Looking for something softer? Combine it with powdery shades, such as our Fauve color, to create a delicate and decidedly feminine contrast. For a deeper look, Amor red also shines alongside intense hues like burgundy or chocolate, for a sensual and assertive feel. Worn alone or mixed with other essentials from your lingerie drawer, it becomes a true style statement, capable of enhancing every silhouette with character and emotion.
So, are you going to fall for this new Amor color?
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