At the 2025 lingerie show
A new page in our history opens
In January 2025, Maison Lejaby participated in the Salon International de la Lingerie in Paris. An emblematic event that brings together the biggest players in this sector every year. This edition marked a major turning point for Maison Lejaby . More than just a collection presentation, it was a new step that we took, affirming our desire to combine heritage, innovation and commitment . This event was an opportunity to unveil our new lines , to share our renewed vision and to reaffirm our commitment to lingerie that celebrates women in all their dimensions.
A revival driven by passion, know-how and a clear vision
For over 90 years , Maison Lejaby has embodied French elegance and the excellence of corsetry expertise . Based in Lyon, our House has stood the test of time while remaining faithful to its values of excellence, quality and aesthetics .
Today, a new dynamic is taking hold. Under new management and supported by strong partners and a passionate team, the House is entering a phase of rebirth .
We have undertaken in-depth work to refocus our approach around what defines us: collections with inspired design , constant attention to detail , controlled comfort and a deeply human vision of lingerie. This relaunch is accompanied by a clear repositioning , focused on quality , sustainability and proximity to our customers .
Collections that combine refinement, comfort and character
During the show, we had the pleasure of unveiling our Spring-Summer 2025 and Autumn-Winter 2025 collections , designed to meet the desires of today's women , looking for lingerie that is elegant , functional and respectful of their daily lives.
Each piece has been designed with extreme attention to detail, with precious materials chosen for their finesse, their touch and their durability . The cuts are designed to hug the curves lightly, without ever constraining them.
Our color palette has been designed to blend timeless shades with bolder tones such as midnight blue , rooibos , and khaki green . Each design reflects our commitment to supporting all women , regardless of their style, age, or body shape.
We have also enriched our lines with models adapted to deep cups , while ensuring to preserve the elegance and delicacy which are our signature. Our objective: to offer lingerie which does not choose between comfort and femininity , but which combines these two requirements .
A stand designed as an immersion into our universe
Within the salon, our space was designed as an invitation to discover the soul of Maison Lejaby . We wanted to bring together our heritage , through archive visuals , emblematic pieces and our current vision , illustrated by the new collections.
The stand was intended to be warm , elegant and contemporary , reflecting the image of the women we dress. A place for meeting , transmission and sharing , in which our teams had the pleasure of interacting with partners, journalists, buyers, but also many lingerie enthusiasts who came to rediscover the brand.
A responsible house
At Maison Lejaby , we are convinced that the luxury of tomorrow must be more virtuous . This is why we are rigorously pursuing a transformation process towards more sustainable, more respectful and more conscious lingerie .
Our collections are increasingly designed with longevity in mind , with cuts and materials made to last , far from fast fashion . This commitment is part of our DNA , that of a House that takes care of women , but also of the world in which they live .
Strong professional recognition
The 2025 International Lingerie Show was a real confirmation . The quality of our discussions, the enthusiastic feedback on our new lines and the interest in our new brand strategy testify to the positive reception given to our relaunch .
THANKS
This new chapter of Maison Lejaby is written with you and for you . We are more committed than ever to creating beautiful lingerie , fair, committed and inspiring, faithful to our heritage and looking to the future .
Find the story of Maison Lejaby here !