OUR HIGHLIGHTS
A story of lingerie, women and know-how
Maison Lejaby is much more than a name in the world of French lingerie. It is a house that has embodied , for nearly a century, the freedom of the female body, artisanal excellence and a strong vision of beauty. Throughout the ages, it has left its mark on its era by remaining faithful to three fundamental values : comfort , elegance and innovation . Here are the key moments that have forged its identity.
The Birth of a Visionary (1930)
It all began in Lyon, in the heart of the Croix-Rousse district. Gabrielle Vianney , a milliner by trade, observed women and their needs; they aspired to more freedom and fewer constraints. She then designed her first bras , breaking with the strictness of the corset. At a time when the bra was still in its infancy, she bet on underwear that was both practical and refined . It was the beginning of a discreet revolution.
The founding of Maison Lejaby (1937)
Gabrielle Vianney officially founded the Lejaby brand by joining forces with Mr. and Mrs. Blanchard, whose sister she is, for whom she made the first "Gaby-style" bras, to which the brand naturally owes its name. Lejaby became an identifiable brand, driven by a new style , combining finesse , technicality and sensuality . In the years that followed, the house established itself on the lingerie market , asserting a singular aesthetic that went against the grain of its time.
The post-war period and industrial growth (1950s)
In a context of reconstruction, Maison Lejaby takes off . The bra becomes an essential part of the feminine wardrobe. The brand innovates in cuts, materials and sizes, to suit all body types. Lingerie also becomes a symbol of confidence and rediscovered femininity . It is the golden age of technical, precise and elegant lingerie.
The fashion and artistic turning point (1960s-70s)
As society changes, lingerie is also becoming more liberated . Lejaby's collections reflect the aspirations of a new generation of women. Transparency, fine lace, stretch tulle: the brand dares to create sensual, but never vulgar, lingerie . It ensures a strong visual style , accompanied by iconic campaigns. Lejaby becomes a benchmark of modernity and French glamour.
International recognition (1980s-90s)
Lejaby exports : in the 80s and 90s, the house conquered Europe, Asia and North America . It diversified its offering with beachwear, nightwear and more lifestyle pieces. At the same time, textile innovations multiplied, with molded cups, shaping materials and invisibility under clothing. The house remains faithful to its demand for quality and finish , while evolving with today's women.
A strong return to roots (2000s)
In the face of globalization, Lejaby has chosen to reaffirm its French roots . It values the work of its corset makers from Croix-Rousse, gives back space to artisanal gestures and focuses on collections with a strong identity. It is a time of renewal where heritage becomes a lever for differentiation. The historical values of the house, where high standards , elegance and comfort are in the spotlight .
A committed renaissance (2010s-2020s)
Maison Lejaby is rethinking its role in the contemporary world. It is open to all women , for all sizes , for all shapes and for all personalities . It is adopting a more responsible approach with sustainable materials, short supply chains and valued workshops. Lejaby does not follow trends, it redefines them .
Trials on the wire, but remarkable resilience
Like many historic houses, Maison Lejaby has gone through periods of turbulence . In the early 2010s , the brand experienced an industrial crisis . Several workshops closed, arousing strong emotion, particularly around the fate of its corset workers. The house also experienced a crisis in 2024 , however the house remained faithful to its values , choosing to refocus its manufacturing and revalue its know-how , trials which have become strengths.
Today: Elegance in Consciousness
Maison Lejaby now embodies the excellence of French lingerie: contemporary design driven by centuries-old expertise . Each piece tells a story of thread, skin, and freedom. In a rapidly changing world, Lejaby remains true to its mission , which is to enhance women with precision, respect, and beauty .
