Bumble & Bumble Collaboration

A surprising alliance between beauty and lingerie 

This beginning of the year 2025 was marked by an alliance as surprising as it was obvious between two emblematic houses : Bumble and Bumble, the New York brand of high-end hair care, and Maison Lejaby, symbol of refinement and know-how has the French.

At first glance, these two worlds seem to be completely different. However, they share the same philosophy : that of magnifying femininity through demanding, sensory and resolutely modern beauty rituals. From this encounter was born a unique collaboration, designed as a high-end experience, integral, from head to curves.

A beauty supplement 

During the month of May, we offered products Bumble & Bumble in travel size in Maison Lejaby orders, in order to introduce the brand to our customers. But also, various events were organized, such as a meeting with a hair​ stylist​ and content creators from Bumble & Bumble in our store to introduce them to Maison Lejaby and offer them a personalized fitting. We also allowed our customers to come and meet our stylist at Le Bon Marché to ask all their questions about the House, the collections and the inspirations. 

This collaboration perfectly embodies the evolution of contemporary expectations in terms of beauty and fashion. It is no longer just about a product or an item of clothing, but a holistic experience. Doing your hair, applying perfume, slipping into a delicate set : all these gestures contribute to the same surge of self-esteem. And it is precisely this synergy that the collaboration has captured. It speaks to those who take care of themselves down to the smallest details, for whom beauty rhymes as much with comfort as with personal expression.