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A house of craftsmanshipsince 1930
MAISONLEJABY is a French fashion house that has cultivated expertise in corsetry and lingerie since 1930 through the know-how of its craft workshops in Lyon. While respecting traditions, we're always rewriting the definitions of high-quality lingerie with the finest materials, precision cuts and masterful perfect fits.
Experts in corsetry and lingerie
MAISONLEJABY offers a lingerie wardrobe perfect for every occassion with Parisian allure, sensual elegance and a bold classic look. With the utmost attention paid to fit and craftsmanship, our collections are a combination of high-end materials, precision cuts and masterful construction. Our designers select beautiful materials from European suppliers who work with the most prestigious fashion houses. MAISONLEJABY isn't a fashion brand, or a luxury brand. It's a House of Craftsmanship. Our expertise distinguishes us from fashion brands, and our look and craftsmanship reinvent traditional lingerie.
The history of an outstanding french house
Always pioneering, with an exceptional talent for innovation, MAISONLEJABY has revolutionised the lingerie and swimwear industries. For 90 years we have accompanied women in their emancipation, their quest for freedom, their hungers and passions, and we’re behind the biggest success stories in the history of lingerie.
THE 1930S THE MYTH OF THE FEMME FATALE AND THE CREATION OF LEJABY
As well as seeing a return to classicism, the 1930s are also the age of the femme fatale. In The Blue Angel, Marlene Dietrich appears dressed in a garter belt. People are captivated. Among her admirers are Marcel and Marguerite Blanchard, owners of a small cinema in Ain in France. Alongside them is Gabrielle, «Gaby», Marguerite's sister. Fed by images of glamour and sex appeal, she begins sewing lingerie and bras that her brother-in-law gets made. The whole area talks about «La Gaby's bras». Her name becomes that of the brand in 1930: Lejaby.
THE 1950S LEJABY'S COMING OF AGE
New materials such as polyester, polyamide and acrylic give rise to ready-to-wear clothing and give underwear a more feminine appearance. Shortly after Gaby's death, Marcel Blanchard opens a design studio in Paris making sensual negligées and all sorts of basques, knickers and garter belts. The talented illustrator Gruau, a committed feminist, designs the brand's advertising campaigns and adds the striking slogan: «Lejaby, a line of thunder». It's a success! Lejaby takes off in France and abroad.
THE 1960S FREEDOM, CREATIVITY AND INTERNATIONAL SUCCESS
Women are being liberated. Brigitte Bardot inspires a sexier style of fashion and becomes the icon of a generation. Marcel Blanchard dies in 1960. Maurice and Charles Bugnon, two brothers from the cosmetics industry, buy Lejaby and quickly expand the brand internationally. Their stroke of genius: negotiating the exclusive use of Lycra in France. The Miss Top bra, created in 1965, marks the arrival of stretchy fabrics. More than 3 million copies are sold.
THE 1970S RASUREL AND LEJBABY UNITE
The pair buy the Rasurel brand, keeping only their swimwear. Rasurel and Lejaby share a factory in Rillieux-la-Pape, near Lyon. Lingerie's dark years are looming. Lejaby joins women in their liberation and gives them a triangle-shaped bra in neon colours. Its name: Liberty. A revolution!
THE 1980S PROGRESSION
All things flash are in style, and the choice of red for Lejaby's Jubilee line of lace bras is bold. More refined, lingerie becomes a powerful symbol of feminity with details like guipure lace, another Lejaby innovation that looks amazing on lifted cleavages. The brand works with one of the biggest stars of the time, film actress Isabelle Adjani, to launch the Eglantine range.
THE 1990S INCREDIBLE GROWTH
With extreme refinement, there's an unprecedented minimalism in lingerie, introduced by Lejaby with our seam-free microfibre underwear. The Cloud range sells an incredible 15 million pieces, and becomes somewhat of a swan song. Maurice Bugnon passes away and the company's executives find themselves alone at the helm.
THE 2000S THE FIRST ELIXIR COLLECTION FOR FULLER FIGURES
Lejaby launches “Elixir”, its first range for fuller figures. This seductive and innovative collection once again demonstrates the brand’s technical and creative lingerie-making expertise. Elixir's great fit is soon very popular with customers. Despite ever more innovative lingerie patents, these are difficult times for the brand.
TODAY A DEFINED IDENTITY
With a new identity, the MAISONLEJABY brand is freshly invigorated. The first MAISONLEJABY boutique opens in Lyon in December 2015 with an innovative concept. The maisonlejaby.com online boutique reflects the house's new identity through the worlds of lingerie and swimwear. In 2016 and 2017 MAISONLEJABY opens its first two shops in Paris. At the heart of the 16th and 17th arrondissements, these are intimate and private spaces designed to feel like a home. Everything is designed to feel like the workshop has come into the fitting room.
Collection lingerie
Unique pieces combining the finest materials from Europe with the traditional know-how of MAISONLEJABY. The high standards of an expert house, respect for the female body, precision cuts, elegant lingerie for all women. A MAISONLEJABY bra is made up of between 30 and 50 elements, assembled in 30 to 40 steps by our specialist garment-makers.
Collection Lejaby +
Creations specifically designed to showcase fuller, sensual busts. The LEJABY+ world for "fuller busts" embodies the expertise of MAISONLEJABY in comfort and sensuality. With three-section cups and larger back bands and straps, the LEJABY+ lines guarantee support for different busts and shapes.
Collection swimwear
Swimwear supported by lingerie expertise MAISONLEJABY reinvents swimwear rules with costumes and bikinis designed to enhance women and their figures. The transgenerational collection mixes timeless block colours and vintage prints from the biggest Italian printers.
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